ERA began with a simple question — why do we admire global fabrics while knowing so little about the beauty of our own? Inspired by the richness of Indian textiles, the founder envisioned a brand that could make Kosa silk feel modern, desirable and relevant for today's generation. But the vision went beyond clothing.
ERA was also created with the intention of celebrating the artisans, weavers, and craftsmanship behind every fabric — recognising the years of skill, tradition, and dedication carried through generations.
By creating contemporary pieces using traditional textiles, the goal is to help bring more visibility, appreciation, and opportunities to Indian craft communities while encouraging people to embrace what is made within our own country. The idea was never to change the fabric itself, but to change the way people experience it. Through thoughtful design and contemporary silhouettes, ERA seeks to preserve heritage, celebrate craftsmanship and create meaningful opportunities for artisan communities.
Founder, ERA
